5 groundbreaking trends
2024 was a year full of turning points for SEO. AI made its definitive breakthrough and began significantly reshaping search results. In May 2024, Google introduced AI Overviews 👀 (formerly SGE, Search Generative Experience), once again revolutionizing how search results are presented. Many of you started the year with a clear vision and great confidence. But as we look ahead to 2025, some uncertainty remains due to the constant changes and challenges in the industry.
But don’t worry – there’s light at the end of the tunnel! Despite the AI revolution 💥 and Google’s ongoing algorithm adjustments, achieving outstanding results is still possible. SEO is far from dead – in fact, it will be more relevant than ever in 2025!